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Guy Kawasaki’s Lessons for Enchanting Families


Guy Kawasaki’s new book, “Enchantment – The Art of Changing Hearts, Minds and Actions,” includes valuable lessons for parents, couples, and families.

by Seth Eisenberg

Are you a baker or an eater?

Deciding is one of Guy Kawasaki’s first challenges in “Enchantment – The Art of Changing Hearts, Minds and Actions.”

“Eaters want a bigger slice of an existing pie; bakers want to make a bigger pie,” Kawasaki explains.

Guy Kawasaki Enchantment BookEnchantment brings the technology of enrollment to entrepreneurs and executives who have made Kawasaki’s eight previous books required reading. It comes less than three years after Apple’s former chief evangelist tackled the art of schmoozing and creating a community for Silicon Valley job seekers in “Reality Check.”

The underlying theme of Enchantment is that success belongs to those who embrace a world of abundance in which the chief challenge for visionaries is not about selling, but enrolling – Kawasaki calls it “enchanting” – co-workers, customers and competitors to work together on behalf of a common vision.

“It’s enchantment that enables us to maneuver through difficult decisions, break people’s entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals,” Kawasaki writes.

While Kawasaki’s message focuses on the business community, the lessons also include valuable advice for parents and families.

Creating families that bake together, inspiring others to become enchanters, and learning to resist enchantment, are worthwhile lessons at home too.

Seth Eisenberg is President of the nonprofit PAIRS Foundation in Weston, Florida, an industry leader in relationship and marriage education.


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